04:40 – So that’s what boggled our mind. When we first put this in the Petri dishes, I was a cancer researcher. I thought I was gonna cure cancer with this thing. So I was trying to kill cancer. But as soon as we put it in Petri dishes, all the cells started connecting back together. And we’d never seen that happen in a Petri dish where they start bonding back together, building three dimensional structures, never seen that before. And then we find out that there’s this explosion of glutathione, the main antioxidant in your body. Well, this doesn’t have any antioxidant properties as it’s previously been understood. It’s not like vitamin C that has a bunch of hydrogen peroxide carrying capacity. It’s not like alpha, like poke acid that induces an oxidative injury that could get back that redox or [inaudible] the antioxidant response. It doesn’t seem to have any property that shouldn’t justify a massive explosion of Gouda thiamine, and yet it does.
05:31 – And so this is the interesting thing that we kept seeing is it’s not supposed to do that with the realization it’s not doing that. The body is literally doing that. And so the realization of a gut lining that it needs more tight junctions is the natural response of an epithelial cell saying, I need to protect my environment. I need to protect my species. And so it starts making more tight junctions. Restore doesn’t force anything or make tight junctions if there’s plenty of tight junctions, the cell doesn’t make more tight junctions, but it turns out that, especially in a Petri dish, when there’s a lack of information, there’s a lack of tight junctions. And it turns out that in the last 30 years, that’s been our main challenge as a species that can seem so much Roundup is we’re challenged at that level. So we see this protein synthesis in fact happen in the human clinical trial that we did.
06:19 –This is looking at two weeks response to in healthy healthy patients. Remember the FDA doesn’t allow us to study disease. And so you guys heard some of the extraordinary testimonials on, on the autism last night and the like, but we can’t do a study on that. But what we’re excited about is if we get enough clinical data out there to give minced the universities to do the studies, they can do them because they’re not selling the product. And so what we’re slowing trying to do is accumulate enough research to convince the universities that they’re ready to jump into the mix and turn it looks like you CSD or UC San Diego will be our first co collaborator there. And so we’ve been in their labs there and we’re starting an initial study with them looking at the impact of this stuff just on mitochondria cause that’s their labs area of expertise.
07:06 – And mitochondrial damage turns out to be the hallmark of cancer. And so this is my way of introducing this world back to the academic kind of inside the box cancer thing. There’s, cause I’ve had come in and say this thing induces apoptosis and kills cancer cells. They’re going to say, well that sounds like a chemotherapy. W we need to study that as a pharmaceutical. So instead if we just say that there’s communication between mitochondria, then we can help them enter this world of possibility where you don’t have to kill anything, you don’t have to do anything. You just need unfettered access to information at the cell level. And so that’s what this supplement is really doing. So in the clinical trials, you’re excited because again, these are healthy individuals, no acute illnesses, no chronic disease. And in just two weeks on the thing, we see a massive reduction, 27% reduction in the amount of the compound zonulin, which is produced to break the tight junctions.
08:02 – Zonulin is the peptide that we produced to open up the gut lining. And that’s what alcohol does. It’s what Roundup does. It’s what all any number of pharmaceuticals do. They break the tight junctions through the stimulus of zonulin, and so by showing in a healthy population, they can start taking dirt water. We had already shown that we could upregulate DPP four enzymes that break down Roundup and other toxins in the gut lining and the and the Petri dish, and we knew we were going to get that clinical effects. We’d already seen it in clinic for seven years, and so we were sure enough showed that the, the, the level of zonulin drops. What that means is that your, your enzymes that are detoxing that pathway, most of which come from bacteria. By the way, if you haven’t heard this whole thing about, you know, there’s a lot of abuse in here selling human enzymes and things like that.
08:52 – Enzyme therapies were real popular. We have to that human enzymes only do about one to 10% of the work that enzymes do in the body, 90 to 99% depending on what zone in the body you’re in is done by the microbial enzymes. And so the microbes with, you know that two, 2 million genes, those 2 million genes of your bacterial microbiome are making in numerable enzymes to do work that you simply can’t do. We know that pseudomonas, for example, as a bacteria, is able to detox uranium, radioactive isotopes and of uranium from our, our plutonium. We’re firemen systems and stuff like this, and so we can dump pseudomonas into the soils of Chernobyl and clean up the radioactive material so the enzymes within that bacteria world can literally digest anything on the planet because that’s what they were supposed to do. That’s how they developed on the planet, the entire periodic table.
09:52 – There is no bad element on there. I think mother earth needed every element on that periodic table that includes things like plutonium and uranium in the light to microbiome figured out how to be symbiotically related to every thing on that chart. You start to lose that enzymatic force of the microbiome and you start to get toxicity from the very earth we live on. And I find that fascinating that suddenly the periodic chart itself could become a form of toxicity of the human body as we lose the microbiome. And I believe that’s exactly what we’re seeing. And so how is it that you give dirt water from 60 million years ago and you get this huge stimulus of Sarah [inaudible] response? It has something to do with the recognition of the metabolites. These are the breakdown products, the carbon breakdown products that all of those diverse millions and millions of different enzymes made 60 million years ago.
10:45 – And the in their metabolites is the information on how to respond to the environment. And so that wireless communication network informs the human cell. Like it’s never been informed before how to repair. And I do find that trip, you remember that 55 million years ago, we had them last massive extinction on earth that last massive extinction. Interestingly, it was caused by a destruction of top soil and asteroid hit covered the earth in dust. And we lost the microbiome of the soil and we lost the dinosaurs and 90% of the rest of biology on the earth. And today we are killing the top soil to the application of herbicides and pesticides to cover it in the layer of dust. I showed you those pictures of those massive dust storms that are blowing across our country and the media is not talking about it. We are burying our top soils and dead dust and dirt. It’s no longer soils, dirt. And so we have lost in that journey just in the last 40 years, somewhere around 40% of biology on earth. So we’re almost halfway done with the sixth great extinction on the planet. The largest previous extinction on the planet is interesting to note. The largest extinction that preceded this one killed 97% of biology on the planet. It was, it was long before the dinosaurs existed. That one was so thorough and it’s an isolation of biology because they caused the acidification of the oceans.
12:15 – So the soil death kill 85, 90% of biology, the oceans acidify you’re going to lose 97% of biology on earth. You guys may be tracking on the reality that we are now acidifying our oceans through all of our industry, through the ends of every river with herbicide and pesticide dumping into them over nitrogen. Uh, the deposits due to the over fertilization of soils, all of this. And so we have this fascinating tipping point, not just for human biology but for planetary biology that we have engineered and the speed at which we’ve done it. It’s just really mind boggling, right? But it does get me excited around thinking back 200 years, cause we think, well, 200 years ago we must have super healthy soil and everything was bucolic and perfect on earth. Interesting is we actually haven’t had the full potential of soil since 60 million years ago.
13:09 – We never recovered the soils that the dinosaurs thrived upon. We’ve never recovered the nutrient density that the plants had to feed the dinosaurs. And we know that just through simple geometry, right? The Brontosaurus or the allosaurus is huge dinosaurs that we all grew up reading books about. They have a head and a jaw structure that’s the same size as a horse and they were purely plant eating dinosaurs and they were not ruminants. And so they were able to extract in a few meals a day, enough nutrients out of the ferns and plants that were growing to support a body that was four to six times bigger than an elephant. And so you start to realize the claps of dinosaurs had nothing to do with some destruction of them. They simply lost nutrient density on the planet and you can imagine them grazing on little stubble of dead and dying plants and slowly starving to death.
14:09 – And this weekend, this past weekend, I was lecturing at future well and with Paul Hawkin in uh, North of San Francisco and we drove by a dairy farm that had all of these signs up, best dairy farming, California 2007. These cows are literally grazing on dead stubble as far as I can see. Mud puddles, not a living plant as far as your eye can see. We are seeing the death of a planet our large animals cannot sustain, especially with our current, you know, production rate of that high density protein. There’s a 101 million cows in, in the protein industry just in North America right now we are pumping somewhere around 17 trillion gallons of fresh water out of our fossil aquifers to feed the cows. She might not be that big of a problem. We are sucking our fossil aquifers dry. We’ve created a hundred square miles of new desert in Texas. As we, as that aquifer is dried up, the aquifer extended historically from the Gulf of Mexico all the way up to Northern Canada.
15:19 – We’ve now shrunk that aquifer. Texas is now desert turning into desert where it was not before. And now we’ve got a situation where that water that we’re pumping out can’t be returned to the normal water cycle in a healthy way because it’s contaminated with all the antibiotics, herbicides, pesticides that we’re feeding the cattle. And so their urine is nothing like the clean return of fresh water that you would expect. And so at every level we’re disrupting biology. But my main concern is becoming the water cycle. If we disrupt the water cycle, we destroy that 97% of life, not the 90% and the 7% may not seem like that big of a deal except that it means that we will take, you know, somewhere around half a billion years to recover planetary life instead of a few hundred million or tens of millions. I know that mother earth will recover and that for me is actually what makes me peaceful.
16:19 –When I sleep, mother earth saw us coming. She had her wisdom about her when she allowed a species to to rake across her lands like we have and she created tech checks and balances that I believe begin at our gut lining if you so damaged my soils, if you so damaged the microbiome itself, you’re going to find out that microbiome is the only thing that was maintaining human identity. You lose the microbiome. We’re going to open up the sip. You’re going to leak all over. You will lose your identity and you will lose your life. You will no longer reproduce. You will no longer live because you don’t deserve to because you killed us and we were supporting you. You failed to see that we were here for you. That’s the message of mother earth. That’s the message of the microbiome, and so in the study we see zonulin drop, but fascinatingly, we even see glyphosate levels drop the same rate.
17:15 – So here we didn’t change diets. We just simply said, go home. It was double blind. Placebo controlled. Yeah, all the gold standard stuff, and so all they did was walk home with an unmarked, no fancy labels as a white bottle, and they started taking a few teaspoons a day and glyphosate, the main toxin to the planet right now reduces in their urine, which has fascinating ramifications. We know that we got an expansion of the volume of the microbiome. You can tell this just by a week can taking this by this volume of your stool, you will never have larger bowel movements. Then when you start really slamming restore, if you haven’t experienced that just for a day, take two capsules with every meal and then see this next volume of your, your bowel movement, 50 to 60% of your bowel movement on any given day. The volume of it is microbiome, not anything you ate, no fiber, it’s actually the microbiome turning over.
18:10 – So as we suddenly expand the microbiome, you’re going to see a huge bulking of the stool. Same diet, didn’t change anything. So you’re like, we’ve gotten some of the best descriptions of poop that any company will ever get. Right? So my favorite one was I got a, I was speaking at a, a medical conference about five years ago and it was hugely as 600 doctors and I’m lecturing and this lady literally against up in the front aisle when I’m hitting this stage of the discussion and she’s like, I have to say something. And she comes running up on stage and she’s like, I just started taking restore and I woke up this morning and it looked like there was a God damn rattlesnake coiled up in the bottom of my toilet and she’s like, I have never seen such a big poop. I ran to my husband. I was like, did you use the toilet this morning? Cause I think that’s my boob that I just dropped in there and had to show my husband. I mean she was so amazed because for years she’s actually struggled with constipation and Lords low. You know like pebbly stool is small penalties, tools.
19:13 – The foundation of life is communication at the microbiome level. We stumbled into it. We did not mean to find any of this. I meant to really find support for cancer. What we found was support for life. We found out that this is actually how life crawls out of our soils originally was through communication and that communication. The very first thing it does is diversification. It diversifies. What message could we take to our president right now on that to the world at large on that life on earth begins with communication and it’s followed by diversification. I am blessed to have all of you here today. The diversity that we reference is that in here as significant but far from the face of the world and so I am eager for these projects that we now fund to get out into the indigenous peoples of the planet right now is if there’s any wisdom that’s going to help us recover.
20:14 – It’s the indigenous wisdoms that recognize that mother nature had her cycles and patterns and that we were better off living within those patterns. Then fighting against them, engineering over top of them and so every time you bottle a bottle of this is sold in fuels. Our programs that go into the traffic traffic group has 13 different companies now running in different stages of research and development. One of our most favorites that we’re about to debut here is called resource dynamics. And this company digest plastics biodiesel at an extreme rate. We can do 50 tons of plastic a day out of one machine. And so we look, it looks like we need to create 70,000 of these machines worldwide. Now to clean up the plastic that we’ve done, not to mention the plastic that we continue to produce, we’re producing around 311 million tons of plastic a year.
21:07 – Now, 311 million times. There’s so many zeros. It’s really hard to wrap your head around it. And so as we build the, the systems, we’re seeing the opportunity to return the carbons in the plastic to the CO2 that then used to return to to the soils. It turns out that CO2 is not causing global warming. CO2 is the symptom of global warming. Why is there a CO2 accumulation in the earth? It’s because the main sink for CO2 is her soils and we’re killing her soil and she can no longer breathe in. We are literally killing the surface of her lungs and mother earth cannot breathe. And when mother earth stops breathing life ceases. The main thing that acidifies the oceans is an accumulation of CO2 and methane in the ocean that’s sequestered in there by algae balloons that respond to the damage of the soil. And so the allergy is mother earth.
22:11 – Final line of defense. And as I told you last night, we just had the largest algae bloom in history that extends from the Gulf of Mexico, still blooming today to West Africa. That one algae bloom is recognizing that no longer is that trail of material coming out of our Mississippi stopping in the Gulf. It gets picked up by that giant current that runs right to West Africa. And so that whole current now is contaminated with our food production system. And so our biggest journey right now is with our nonprofit farmer’s footprint. Many of you are already supporting that. Thank you. It has been an amazing journey. We religious launched it in February and we have had a massive impact already across the world. We have orgs joining us from all over the world who had been doing sustainable agricultural efforts for 30 to 60 years and have never been able to get traction because they couldn’t tell the story of human health and how it tied into the soil health.
23:12 – And so when we launched, they got so excited to realize there was a voice that could complete the picture of why soil health is important. And so now we have regressions 1200 farmers in Australia. We have the Sask organics group, 450 farmers in Saskatchewan with over two and a half million acres up there. We’ve got this huge epicenter happening in California, Midwest, Florida, epicenters of change with chemical farmers realizing they’re part of the problem, not part of the solution. Spending a lot of time on farms has been quite eyeopening. I was under the impression that organic was what we needed to go convince everybody to do. And in my first soil house at Academy where I were, I was there lecturing with a number of these farm experts and soil experts. Ray Archeletta, who’s out in North Carolina, right? He’s a soil expert. Uh, demonstrated soil quality from seven different farms.
24:10 – Really cool study where it’s very visually put these clods of dirt into these pillars of, of water in a screen and if there’s no microbial and infrastructure to the soil, it just falls apart. Like dust. As soon as it hits the water falls right through the screen. If it’s a healthy soil, it stays there balled up for all day, like you come back and end the day. It hasn’t changed at all soaked in water. It’s just happy and sitting there and still completely intact. The devastating thing of that study for me was that the worst performing soil that we saw was from the organic farms.
24:50 – That was the opposite of what I thought I was going to start building this documentary around. It turns out that our organic certification, not a single line in it says anything about soil care or nutrients in the plant, not a single one. All it says is don’t do the following 30 thing. If you’ve ever been a parent, you know that a list of don’ts never is a good approach to parenting. And so we are now looking at the need to go beyond the concept of organic. Don’t spray this, don’t do that. Don’t do that to what do you do? And what you do do is start regenerative agriculture. And so regenerative agriculture is where you move away from the concept of I’m not going to spray. And instead I’m not even gonna pay attention to the plants I’m growing. I’m going to only pay attention to the soil.
25:37 – And so you start taking care of the soil, starting with a 16 to 32 species cover crop. If that’s all you do, a year later, butterflies will be on that space for the first time in 30 years. There is not a butterfly on a farm in the Midwest today. They can’t exist. To walk across tens of thousands of acres as we have and not see a butterfly is terrifying. You don’t see them. B, you don’t see a butterfly. You don’t see life. I shot a little Facebook live for you right before I came here. I don’t know if you saw that or maybe it was Instagram live. I don’t know what the hell those things are, but some kind of live thing I shot and we were just out in a field near near my office and the wild flowers were blooming in this untouched field and the butterflies were so dense it was distracting to the videotaping.
26:28 – Like they’re flying in front of the thing and they’re all over the place. That landing on my back, the butterflies surrounded mother earth one time. More importantly, the moths would be out all night long fertilizing the moths probably fertilized 10 times more plants if not a hundred times more plants than butterflies. Dude, the Moss outnumber the bees even in their fertilization power, but the Moss can’t exist where their food system doesn’t exist and so they are absent from the farms in one year of just cover cropping. The insects return. That is so hopeful to me. And so the organic people that are destroying their soils are doing it primarily through, over tilling, over tilling the soil destroys the micro rise and the fungal system that is the coral reef of the soil. You kill the coral reef. Ocean life disappears. You kill the quarry for the soil. The whole rest of the structure disappears. And I find it extremely ironic that Western civilization, if you pick up any Western civilization textbook, it says that the beginning of Western civilization happened in 908 D with the plow.
27:56 – Yeah, you wrote until they get alone alone, right? Yes. Don’t stop tilling. Everyone’s happy. Their earthworms come back. And so I find it very intriguing that the beginning of Western civilization was the beginning of our demise of a planet. The plow literally became the tool by which we would destroy the planet. And so what we need to be as less civilized, we need a fucking revolution. I apologize for this verbiage, but I am so sick and tired of going to places like this and seeing 10,000 CBD things that are doing absolutely nothing to help us move towards a regenerative environment. And there are actually now the number one polluter of the planet, at least in the United States, on an agricultural scale. Hemp plants are now being grown more toxically than any corn and soybean across the country.
28:56 – The hemp plants are now being piled up cause you can’t compost the cane. Well, so they pile the cane up. You’ve maybe heard of the problem about sugarcane, which results in Lagos, which is what we call the the waste. It came from the sugar cane harvest up until about five years ago. Bogus was the number one contributor to methane behind the cattle. So cattle and GOs rotting out in the sun off gases, methane all day long. Number one, greenhouse gas on earth. Now, in the last few years, hemp cane has their pet surpassed. Even the bagasse in volumes. You know the cost of California real estate. These hemp growers are Lily buying real estate to pile up their hemp canes so can keep growing over here.
29:45 –This building frustrates the hell out of me with what’s going on here right now. We call this a natural products expo. The only word that is correct there is products. It’s a shit ton of products and every one of them is contributing to a consumer behavior that I think vast majority are taking us further from our connection to mother nature. And that’s why we feel very convinced that if we haven’t put ourselves out of business in the next 15 to 20 years, we’re just going to quit anyways cause it’s going to be a waste of my effort. And so we are pouring our money back into farmers footprint and everything else because if we don’t regenerate the 5 million acres that we have set out to regenerate by 2025 more importantly, if we haven’t corrected the economy around that 5 million acres, then I think we have lost our last hope.
30:39 – So we’ve got five years to correct a system that’s destroying the planet at an extreme rate. And it’s gonna start with these CBD companies. It’s going to start with the hemp being responsibly grown. It’s going to help start with our country. Waking up to the fact that cotton is a stupid way to make linen. We need to go back to a hemp based Glennon system, which means that all that Kane is not offgassing out their methane but as being turned into clothing. Why isn’t that happening in the United States? It happens in Canada. It happens in Europe. It’s because we got rid of all the hemp trains there. The hemp train is what takes that cane and shreds it into fiber. We got rid of those. At the beginning of the 1850s we decided cotton would be King. We took in and brought in the slaves and we grew cotton across the world.
31:32 – You remember our founding fathers all grew hemp because they knew that’s where they could make medicine, clothing, rope, everything they needed for the industrial revolution in the United States. They knew they could make out a one plant. Cotton of course is one of the most toxic things on the planet right now from the impact, and so this is how we as consumers can start to shift the needle. Let’s start to to have a discussion and I don’t think it’s enough anymore that we say, well, we buy organic. We literally needed to go talk to these people. We needed to talk to the farmers, get out in your farms. We needed to talk to the producers of the clothes. One of you has a is one degree of separation from the top of Lulu lemon and Athleta and everything else. More microplastics are going into the ocean through yoga pants today than I think any other single piece of clothing.
32:26 – We can make yoga toxic from other earth. Do you see how ridiculous we are? And so it’s not enough to say I buy differently. We need you to literally be Changemakers in your communities. You are one degree of separation from some leader of some company. You need to have that discussion. Our group is working with price Waterhouse Coopers now they, they’re the the financial consultants to 429 of the top 500 largest companies in the world, the fortune 500 global. We’re working with them to come up with a toolkit to help companies visualize how over the next 15 to 20 years we can get rid of the concept of the bullshit triple bottom line where companies are giving 1% for the planet and then the rest of the 99% it’s going to kill her. And we can start to do a top line phenomenon where every company is demanded to have a top line in their company that says soil, water and air and they need to do account at their top line of their company how all of their products feed back to support soil, water and air.
33:36 – And so I brought you back here this morning a little bit to tell you about science, but mostly to activate the hell out of you as a group of people who have heard everything last night. No. Our trajectory. We need you to envision a different level of activity on your level. Now, it’s not enough to go tell somebody about a great product. We need you to go tell somebody. This product is a gateway into an understanding for humanity as a whole of how we need to behave, what are the products we need to build. And so this is why our rebranding took the direction it did. It is called the intelligence of nature for good reason. Nature is so intelligent. It has designed for everything it has designed for what our bottles should contain. We are working to make every bottle out of gospel, by the way, we’re working on that.
34:27 – Our plastics digestion machine can take that digested by our carb units back to plastic again and close the loop on carbon cycles in our consumer industry. And so we’re pouring again, money from every sale of this going back into these subsidiaries to come up with the root cause solutions to how we’re killing the planet. We’re going to keep dedicated to that, but I feel like we don’t have time to change the world alone. And so Pricewater house Coopers and the other fortune 500 and each of the companies within your groups within your communities need to become action centers. And co companies are very exciting in that they generate a lot of income and money is a big lever to push on these days, right? And so coming alongside a company to change their behavior is far more powerful than coming inside a consumer. And so pick your battles carefully.
35:22 – You’re stubborn neighbor next door who keeps pouring round up, probably not even worth your time. Go to Lowe’s and say, have you seen the cancer data coming out in these suit lawsuits? Do and you still have this on your shelves. Why are allowing as a company this comical report into our community, stop the flood there and then the consumer down here is going to have to change. And so I asked you to ratchet up your concept of impact and ratcheted it up from the consumer to the companies to the big legislative ladder levels and won’t keep getting you information through farmers footprint on the toolkits that can help you get round up banned from your communities. And the rest will get you the toolkits needed. We’re looking at writing an international treatise with some colleagues that we just met that would have helped every nation state sign a new treatise from planet earth where the top line of every nation become soil, water, and air.
36:21 – What are you doing in Peru? What are you doing, Columbia? What are you doing? Russia for soil, water and air. Russia is kicking our asses in this trajectory. Russia is on target to become the first completely organic country by 2025 don’t believe the political rhetoric about Russia, one of the most forward thinking groups right now on the planet. Most understanding the tragedy and catastrophe we’re in the midst of, and so we need to do this. Russia was seeing this huge impact of chemical farming on their population and their healthcare system started to fail, so they did something brilliant. They started training women, they call them pension, women who are over the age of 65 who were on national tension to be community educators for health. None of them had backgrounds in health, but they were retired and they weren’t doing anything. They were being paid by the government.
37:19 –So the government said, you are going to become a healthcare educator. These women are now seeing more people in the country, then their healthcare system, and every day they’re telling people how to return back to traditional growing methods to how to get the food back in there or the medicine back into their food. This is the kind of mindset we need as a nation. We need to stop bitching about a healthcare system and we now need to become the healthcare system. And so this is an exciting journey into the empowerment of a grassroots movement to change the world. And so go out in this space over the next day and a half and start asking tough questions to the people that are here and not an attack [inaudible] fashion. Simply ask them, where do you get your ingredients from? Have you walked those farmlands? Are there butterflies flying in the field?
38:15 – Is there chemicals being applied to your hemp lands? Is there a plan for remediating the hemp cane out of the plants that you’re selling to the public at such an extreme rate? Now, what are you doing to be part of the solution? And if they, their answers is, we don’t know, I didn’t realize this was a problem, which I think most of them don’t realize they’re creating a problem. Come to them and say, well here’s farmers print. Follow this. We need a regenerative movement in the hemp world just as we do in the cotton world and the corn and soybean world and everything else. We need to start thinking about biodiversity. And I can tell you that growing 10,000 acres of, of industrial or medicinal hemp is not diversity. That’s another monoculture. We made yoga toxic for the world. We will make him toxic for the world with our behavior and our mindset of scale, scale, scale.
39:05 –We will create a toxin out of every good thing mother earth would offer us. And so we need to do what we need to down scale. We needed to scale down the size of production and become community oriented again. And so I hope that you can empower these companies in this building to start to realize they would be much smarter to contract with a grower of two acres of him and maybe 30 of those instead of one grower of 10,000 acres start to support local small micro farms. Again, the only places where sperm counts have gone up over the last 40 years or in the developing world where they are fed by peasant farmers. That’s the only place where we see health improving on the planet. As soon as you move away from the average size, which is two acres for peasant farmers around the world, as soon as you go above that, you start to see a drop in human health because somebody has stopped paying attention to their soil health. And so we need a lot of farmers. We have been losing consistently 8,000 family farms a year in the United States for many decades.
40:18 – We need to reinvigorate our young people with a extremely promising future in, in farming, and I think the hemp is grabbing their attention. So we have a moment to do that. Right. And say, would you like to rebuild the United States on the crop that our forefathers saw an opportunity to do a healthy ecosystem out of? Well, to do that, you’re going to have to become a farmer and we’re going to empower you to have an economy built around you. These are the levels we’re trying to think on farmer’s footprint. What is the future economy looking like? What is the future public message? Where does the social awareness of what a farming agricultural lifestyle looks like such that our children would start to choose to do that? Again, they don’t even know it’s an option. They haven’t seen a farm, they’ve never met a farmer. How would they possibly pick farming as its career trajectory?
41:11 – Most of the farmers that we see entering the system right now are retirees who just cashed out and they’re like, I think I want to farm now. And I celebrate that. But those farms are going to be short lived because these people are going to be dead in five to 15 years. And so what we need to do is what we’re working on with your help, we’re going to continue with farmers who are building an infrastructure. So all of these retirees who are saying, I want to buy a hundred acres here or there, we then partner them with two young people to go live on that farm and help manage that. And they’ll take that farm over in 10 years. We need multigenerational diversity. As much as we need ethnic diversity, we need to stop warehousing our elderly and retirement communities in nursing homes and the rest.
41:58 – And we need to get them back out on the farms to, there’ll be better for it. And so we see the opportunity for Agora hoods to continue to expand. Farmer D w he’ll be the front face of our podcast that’s coming out soon for uh, and he’s a wonderful, brilliant community farmer. He wrote the book on it. He helped coin the term Agora hood and we see this being an important advancement to the concept of neighborhoods that have so destroyed the planet with our kind of cancer, like growth of, of our suburban neighborhoods. And so the Agora hoods that they’re designing in Florida, Ohio, um, up in Canada, Minnesota are these hubs of residential space and educational school systems and stuff built around farms, farms that spiral out into the community.
42:49 – I’m about to lose my voice. I’m going to stop talking, but this is a little bit of my passion, a little bit of my concern for how we activate all of you. Last night we saw 80 of you just get fired up and like present. And when humans are present, I believe we can fix everything. We really can find a solution for everything that we face. We are an extremely creative and problem solving species. That’s what’s allowed us to do what we’ve done. And nowhere have, I met a more resilient and problem solving creative group than farmers. And so it’s really a thrill for you to empower us through ion and through these brands to empower these farmers to become their own problem solvers and to really find this new new direction. So appreciate all of you.